Impact Connect

Impact Connect links students with events, programs, internships, and projects in sustainability and impact. After an earlier concept proved too abstract, the team asked for an explicit bridge, an icon that works on its own, and a palette of deep green and dark blue.

The logo draws on a bridge in Utrecht, a direct image of the platform's role between study and practice. It extends into a repeatable pattern and a set of social assets for LinkedIn, Instagram, and WhatsApp, delivered as more than 60 logo files with a usage guide.

YEAR

2026

CONTEXT

Client

CATEGORIES

BRAND IDENTITY

Impact Connect

Impact Connect links students with events, programs, internships, and projects in sustainability and impact. After an earlier concept proved too abstract, the team asked for an explicit bridge, an icon that works on its own, and a palette of deep green and dark blue.

The logo draws on a bridge in Utrecht, a direct image of the platform's role between study and practice. It extends into a repeatable pattern and a set of social assets for LinkedIn, Instagram, and WhatsApp, delivered as more than 60 logo files with a usage guide.

YEAR

2026

CONTEXT

Client

CATEGORIES

BRAND IDENTITY

Impact Connect business card with the bridge logo and wordmark
Impact Connect logo construction, from letterforms to the bridge icon
Vollers Bridge in Utrecht tinted green, with the arch highlighted in yellow
Dark green Impact Connect tote bag with the yellow bridge icon, carried on a staircase

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