Impact Connect

Impact Connect links students with events, programs, internships, and projects in sustainability and impact. After an earlier concept proved too abstract, the team asked for an explicit bridge, an icon that works on its own, and a palette of deep green and dark blue.

Visual identity. Designed a logo based on a bridge in Utrecht, a repeatable bridge pattern, the color palette, and social assets for LinkedIn, Instagram, and WhatsApp. The handoff includes more than 60 logo files and a usage guide.

YEAR

2026

CONTEXT

Self-initiated

CATEGORIES

BRAND IDENTITY

Impact Connect

Impact Connect links students with events, programs, internships, and projects in sustainability and impact. After an earlier concept proved too abstract, the team asked for an explicit bridge, an icon that works on its own, and a palette of deep green and dark blue.

Visual identity. Designed a logo based on a bridge in Utrecht, a repeatable bridge pattern, the color palette, and social assets for LinkedIn, Instagram, and WhatsApp. The handoff includes more than 60 logo files and a usage guide.

YEAR

2026

CONTEXT

Self-initiated

CATEGORIES

BRAND IDENTITY

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